05 Mar 2012

Guest Blog: Presenting Your Home

Diane Keyes is one of the country’s premiere staging professionals and the author of This Sold House, an award-winning staging book. This month she shares sage advice for a successful sale of your home.

Because 90% of home buyers find their homes online, photos powerfully communicate the condition and desirability of your home. What looks good in person is not necessarily what looks best in photos. Staging is far more about psychology than about decorating. Think of your home like any merchandise on a store shelf. Buyers choose the most attractive product and the one that appears to be the best value.

Your house will look best when each room appears spacious, light, impersonal, and clean. As Roshini often says, “Less is more.” Fewer furnishings, knick-knacks, and colors make photos easier to look at and keep viewers from becoming overwhelmed by details.

Photos make all the difference. If buyers don’t like them, they won’t come and if they don’t come, you simply cannot sell your home. The key? Elbow grease, a storage unit, and a professional photographer with a wide-angle lens.

To reach Diane directly:;; For Guest Blog questions, e-mail

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