02 Apr 2018
How to Hook the Media
I recently spent half a day with a couple dozen physician researchers whose organization hired me to teach them about various aspects of media coverage and how to get it.
Some wanted coverage for their work. Others didn’t but knew they should want it. And several attended to become more media savvy because their counterparts around the country could at any moment have a leg up on grants or plumb new hires. No matter what their distinct perspective, they all played ball when it came to being open to new learnings.