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How to Hook the Media

I recently spent half a day with a couple dozen physician researchers whose organization hired me to teach them about various aspects of media coverage and how to get it. Some wanted coverage for their work. Others didn’t but knew they should want it. And several attended to become more media savvy because their counterparts around the country could at any moment have a leg up on grants or plumb new hires. No matter what their distinct perspective, they all played ball when it came to being open to new learnings. View complete article from MDNews

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Get Your WOW! Back

Get Your WOW! Back

People often ask me what does Own Your WOW! really mean. First, we must identify how you define your WOW!…

Roshini Analyzes Trump vs Amazon on KDMT Denver's Business for Breakfast with Jimmy Sengenberger

Trump vs Amazon + Twitter

President Trump is Tweeting again, and again, and again. One of his latest compositions includes Jeff Bezos and Amazon. What…

How to Hook the Media

I recently spent half a day with a couple dozen physician researchers whose organization hired me to teach them about…

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