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How to Hook the Media

I recently spent half a day with a couple dozen physician researchers whose organization hired me to teach them about various aspects of media coverage and how to get it. Some wanted coverage for their work. Others didn’t but knew they should want it. And several attended to become more media savvy because their counterparts around the country could at any moment have a leg up on grants or plumb new hires. No matter what their distinct perspective, they all played ball when it came to being open to new learnings. View complete article from MDNews

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Up you Influence

Up Your Influence

Most people can’t get away from speaking to other people in their business life. That fact multiplies by at least…

The WOW! List Crisis Savvy

The Wow! List: Crisis Savvy

Many companies welcome national and international attention. Not the case however, when the negative light of scandal, possible cover-up and…

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