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How to Hook the Media

I recently spent half a day with a couple dozen physician researchers whose organization hired me to teach them about various aspects of media coverage and how to get it. Some wanted coverage for their work. Others didn’t but knew they should want it. And several attended to become more media savvy because their counterparts around the country could at any moment have a leg up on grants or plumb new hires. No matter what their distinct perspective, they all played ball when it came to being open to new learnings. View complete article from MDNews

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Prioritize for Success

Prioritize for Success

Where did the year go? It’s post-Labor Day and lots of you and your organizations are already thinking about 2017.…

The WOW! List: Look the Part

The WOW! List: Look the Part

Men and women show up to the C-suite with mixed attitudes about the importance of how they look. Some feel…

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