In honor of the upcoming holiday to honor dads, here’s a great Web site. Whether you’re an expectant father or current father, Daddy Scrubs will likely have something for you.
Women, daughters, mothers, wives, sons: Looking for gifts? Daddy Scrubs has a Book Store as well as lots of fun products.
Men, want advice or empathy? Check out the Mr. Daddy Blog.
Let me introduce Audio-Video-Man Extraordinaire, Karl Demer, of Atomic K Productions. His wise words should help you understand the power of the picture.
Video…correction, GOOD video, can be a tremendous asset to the marketing and promotion of any company. Poorly done video can equally impact you and your clients in a negative way. Good doesn’t necessarily mean expensive. Sometimes simpler is better. Clean, well-shot, nicely-lit video with good audio best conveys the message that you care about your brand and your clients.
Like any other form of sales, video is about relationship building. Video is an introduction to the goods and services you provide. Hit the highlights. Showcase just enough to peak the interest of your targets. Leave them wanting more. For Web videos, I suggest you use an overview video and then segment additional details into bite-size pieces that customers can consume at their own pace.
Check out some examples of Karl’s work on the Keynotes and Media Clips pages of www.roshinigroup.com. To contact Karl directly: info@atomick.com. For Guest Blog comments/questions: roshini@roshinigroup.com.
It’s good to Google your business every now and again. I just found out Roshini Multi Media has an “A” rating with the Better Business Bureau. http://minnesota.bbb.org/
As I approach the four-year anniversary of the company, that’s a good feeling. Your online presence exists whether you realize it or not. I can’t believe what the search engine has archived and how far back in time the entries go. Good to remember as you realize prospective clients are always checking you out.
Go ahead, Google yourself and your business. Share your interesting takes here or e-mail me: roshini@roshinimedia.com.
Got an invite to hear brand guru David Brier speak last night. He made some great points about showcasing your brand. A huge take away for me dealt with differentiating between brand content and channels of communication.
He also suggests you “Surpass Expectation.” His point can go hand in hand with my Less is More teaching if you focus on the “right” details and run with them. Be a brand and NOT a commodity. Check out David’s Web site:
I highly recommend this recently-discovered web site. Whether you’re a business owner, someone who surfs the web, or the person responsible for making your company’s site more polished, there’s a lot to learn.
Thanks for the tips Internet Marketing for Business Owners: www.imfbo.com
