ROSHINI'S BLOG

1. Square yourself to your interviewer or the camera (depending on setting)
2. Keep your head straight
3. Maintain good eye contact
4. Use conversational language
5. Share a short anecdote that hits home your point
6. Convey confidence and sincerity
7. Wear colors that flatter your skin tone
8. Smile when appropriate
9. Showcase the authoritative expert you are

As a media trainer, I teach clients to make sure targets know how to reach you when sending out press releases.  And I mean anytime, anywhere.

When I was in TV news, my colleagues and I found it interesting that some business people sent us press releases which did not contain a cell phone number.  They wanted us to cover an event at a certain time and place.  But they did not give us enough information about how to connect with them in order to cover their event.

So I was dismayed when I was anchoring at WCCO Radio recently and saw a press release for an event that caught my eye.  An event I wanted to report to the public.  The event was on a Saturday.  I learned about it on a Saturday, but the number on the press release was a Monday-Friday business phone number.

I left messages with hope the event contacts would check their messages from wherever they were.  Alas…no return call, no coverage from our outlet for their event.

So before you press send on your fax or e-mail release, make sure you include all relevant digits.  Anything short does your event no good.

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1. Know Your Strengths
2. Know your Weaknesses
3. Wear a Power Outfit–whether you’re interviewing for print or broadcast
4. Remember First Impressions Count–with your interviewer and your audience
5. Never Look Down When Saying Your Name
6. Have Good Hair
7. Understand the Power of Voice
8. Simple Breathing Exercises Work Wonders Before a Big Presentation or Interview
9. Give Them Something Unexpected, Something No One Else Can