The saying goes: “A picture is worth a thousand words.”
A picture can also be worth one word: BAD.
Looked at your official photo lately? On the company website or with a recent article you published?
I am amazed by the number of business people who allow unflattering and out-of-focus photos of themselves released into the public domain. My rule about photos to clients is simple: Never let a bad photo of yourself get published. Control how you’re visualized in the media. Put even more simply: Make sure all your photos rock.
A picture is worth a thousand words when a possible client, boss, investor is using it to assess you or even to just learn about you. How valuable is that to you? Are you a smart and innovative business person who can lead those around you? Or, does the photo say you’re sloppy and can’t be trusted?
Realize that some of the messages your photo sends out may be obvious and conscious from the viewer’s perspective. Others may be subtextual subconscious messages you never intended and your viewer doesn’t even realize he or she perceives. Can you risk a message that says unqualified not a leader next?
What does your photo say about you? Here’s hoping it’s always WOW!