I’m pleased to introduce Kellee Newberry of The Web Professional to kick off 2010′s Guest Blogs. I asked Kellee to share some key points about how to make your Web site work for you to help you Present Your Best.
Are you frustrated with constantly-changing information technology bringing an added level of complexity to your business operations? It’s not always best to adopt every technology opportunity you find. Figuring out which tech changes deserve personal attention or require hiring a professional often present the biggest question.
For Example: A medical practice wants to feature more frequently-updated content on its Web site to give patients a reason to visit and return. With limited staff to devote attention to this time-intensive task, the Web site becomes, and is likely to remain, a static brochure with little to attract return visitors. Want a simple solution?
An RSS feed (stands for Really Simple Syndication) from a trusted source, such as www.Webmd.com or the American Medical Association, would be affordable and easy to implement. This option offers time and cost savings, gives a steady flow of new content, and is a solution a well-informed Web develper should give you.
As technology challenges arise, consider these factors: Evaluate what work is necessary for you to do to meet your business objectives and estimate technology gaps; evaluate what you need a tech professional to do, so you can stay focused on your key business tasks; get the best professional help because it ensures your business will be aligned with the right kind of supporting technology.
Check out www.thewebprofessional.com for more information. Send comments or Guest Blog requests to firstname.lastname@example.org or Tweet me at http://twitter.com/RoshiniR.