Thanks to the Minnesota State Bar Association for inviting me to give my Communicate That! with Clients talk at its annual Convention. I taught the IAP Formula to several hundred attorneys and judges and gave them specific ideas for how to use the Formula with their clients and colleagues.
A nice time to remind everyone about intentional communication. I = Intent; A = Audience Analysis; P = Powerful Performance. Each letter in the Formula is co-equal, but the “I” drives the entire process. When you identify exactly what you intend for any communication moment, you have a better chance of success. When you thoroughly understand each audience as a specific opportunity, you will customize your performance to the needs of that specific audience.
Here’s to your WOW!