Archive for June 2011

Attorneys Speak

Thursday, June 23rd, 2011

Thanks to the Minnesota State Bar Association for inviting me to give my Communicate That! with Clients talk at its annual Convention. I taught the IAP Formula to several hundred attorneys and judges and gave them specific ideas for how to use the Formula with their clients and colleagues.

A nice time to remind everyone about intentional communication. I = Intent; A = Audience Analysis; P = Powerful Performance.  Each letter in the Formula is co-equal, but the “I” drives the entire process. When you identify exactly what you intend for any communication moment, you have a better chance of success. When you thoroughly understand each audience as a specific opportunity, you will customize your performance to the needs of that specific audience.

Here’s to your WOW!

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Fathers and Fathers Day

Monday, June 13th, 2011

In honor of the upcoming holiday to honor dads, here’s a great Web site. Whether you’re an expectant father or current father, Daddy Scrubs will likely have something for you.

http://www.daddyscrubs.com/

Women, daughters, mothers, wives, sons: Looking for gifts? Daddy Scrubs has a Book Store as well as lots of fun products.

Men, want advice or empathy? Check out the Mr. Daddy Blog.

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Posted in Online Star, Spotlight | No Comments »

Guest Blog: Three Steps to a Stand-out Brand

Friday, June 3rd, 2011

June’s Guest Blogger is Marketing Strategist Diane Fiderlein, Founder of ThinkSpring Marketing & Communications. Her strategic mind has helped many clients stand out.

What do corporations, entrepreneurs, and small businesses have in common? The need for an engaging brand. Your message has only seconds to resonate. So it’s critical to develop a stand-out story. My advice on your road to making an impact:

Solve a Problem: Connect instantly by sharing an important market issue or customer pain that your brand can improve.

Be Specific: Nothing kills a brand faster than general statements. Ditch forgettable claims like “superior service” or “expert assistance” in favor of unique descriptions that only you can own.

Find Your Limits: Don’t dilute your appeal by trying to be all things to all people. Instead, be essential to a targeted slice of the market. Picture your ideal customer and always craft your brand with this individual in mind.

A memorable brand is one we believe, one we trust, and one we want to belong to. Find your niche, and the sales will follow.

For more of Diane’s straight-forward advice, check out www.thinkspringmarketing.com. Requests for future Guest Blogs roshini@roshinigroup.com.

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