Jim Holt is owner of Minnesota Marketers. He helps business owners grow their profile and customer base through social media and other online marketing.
1. Blogs Build Rapport with Your Audience
Nobody purchases a product or service without first building some level of rapport with the seller. Blogging gives you a chance to show off your expertise, personality, and appreciation for your audience. Over time, readers will become familiar with you. Familiarity builds trust. Trust translates into referrals and repeat readers or customers.
2. Blogs Feed Your Social Media Platforms
Posting your blog link onto your various Social Media platforms is an easy method to drive reader traffic back to your latest blog posts. It can also save you time and energy you would’ve otherwise spent hunting for original content to post on your Wall or Tweet—essentially killing two birds with one stone.
3. Blogs Provide Content for Your E-mail Marketing
E-mail marketing is fast becoming a popular method for businesses to stay in touch with customers and prospects alike. Much like Social Media though, putting in the effort to write worthwhile content can be tough. Couple your e-mail marketing with your blog, and you’ll have content at your fingertips for send-outs.
To reach Jim directly: jim@minnesotamarketers.com or visit his Web site: www.minnesotamarketers.com.
Tags: Call to Action